Approaching sponsors

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A lot of DJ's are interested in sponsorships and maybe you're looking for a sponsor right now. A sponsor can be very useful when you're looking for an investor for a project or when you need products.

When you want to approach a brand to sponsor you there are some things you should think about.
I'm not an expert, but I do have experience with sponsors and I'll share my ways of getting into contact with possible sponsors.

– The most important thing to keep in mind is: what can you do for them? It has to make sense for them to invest in you!


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– In my first contact (email) I would start with a short introduction. Stick to the relevant facts. In my case I would mention I'm a club DJ, I was a radio DJ for the biggest urban radio station in the country, a co host on an MTV show and the DJ for Dutch rapper Brainpower.
These facts let them know that I have value when it comes to exposure.

– Don't forget to mention your social media following. Even if you don't have thousands of followers, it's still an indication of your online ‘reach'.

– Next I would provide them with a short list of future projects. For instance: an upcoming tour, some video shoots, etc. This information tells them what kind of exposure they can expect.
I also mention these projects because (most of the times) this was the main reason why I'm approaching the brand in the first place.

– I also believe that watching your image is important. I only approach brands when I feel they fit my image, but you have to decide if that's important to you.

– Last but not least; if you're just starting out and you haven't built a name for yourself and you don't have a lot planned for the future yet, it might not be the right time to start looking for sponsors. Pay your dues first and build your brand until you can offer sponsors something real.

Enjoy the video and share the knowledge!

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